blogsketball

Got an email from my main man Mike at Nike who made me incredibly jealous of the life I’m not living. Basically, Jordan Brand had a launch party for Carmelo Anthony’s new shoe, the M4 when the Nuggets were in LA this past week.

JB did the thing up like you’d expect them to in Hollywood: joint sponsorship of the event with Jaguar of Beverly Hills, in honour of the inspiration for the M4’s design; NBA players; some celebs (Michael Rapaport—Remme from Higher Learning!) and the king of G-funk himself, Warren G. If they played Regulate…G-Funk era all night, it would have been the greatest party ever. Unless you’re Vanessa, who’s a Melo hater.

THE JORDAN MELO M4 LAUNCHES IN HOLLYWOOD STYLE

Jordan Brand Throws the Night’s Hottest Event To Commemorate
Carmelo Anthony’s Fourth Signature Shoe

BEVERLY HILLS, Calif., (November 30, 2007) – Last night, celebrities, artists and professional athletes came together in Beverly Hills to celebrate basketball All-Star Carmelo Anthony and Jordan Brand’s launch of the Jordan Melo M4 basketball shoe. Jordan Brand, a division of NIKE, Inc., created this unforgettable event in the backdrop of automotive luxury at Hornburg Jaguar in Beverly Hills bringing to life the design inspiration behind the shoe.

The star-studded, black-carpet event highlighted the Jordan Melo M4’s inspirations featuring a gallery of artwork unique to the shoe by accentuating Anthony’s basketball heritage, as well as an installation of a 2008 Jaguar XKR Coupe luxury car wrapped in emblems and designs that represents his life from Puerto Rico to Baltimore and Denver. Behind the scenes footage of the national television advertising spot, “Engine” that began airing on Thanksgiving Day, played on plasma screen televisions sprinkled throughout the dealership.

The launch event brought out celebrities from all genres including big and small screen actors such as Michael Rapaport (Actor), Wendy Raquel Robinson and Pooch Hall (The Game), Tamala Jones (Who’s Your Caddy), Melvin Jackson Jr. (Everybody Hates Chris) and Roger Cross (24). Attendees also included some of the best hard court basketball players in the world such as former world champion basketball player John Salley (Detroit Pistons and host of Best Damn Sports Show), Sam Cassell (Los Angeles Clippers), Kenyon Martin (Denver Nuggets) and Paul Davis (Los Angeles Clippers) and recording artists like legendary hip-hop stars Warren G, Tone-Loc and Shaggy. Jordan Melo M4 launch party attendees danced all night to the sounds of DJ Driis, better known as actor Idris Elba (American Gangster and This Christmas).

Jordan Brand designed the Jordan Melo M4 for Carmelo Anthony to elevate his All-Star caliber, on-the-court performance even higher by improving quickness and agility. In addition, Jordan Brand sought design inspiration from the jaguar, both the beautiful jungle cat and the high-performance luxury car. The shoe represents power and strength much like the feline with its stealth-like precision. The bottom of the outsole works similar to that of the jungle cat’s powerful paws providing better traction overall. The rest of the shoe handles like the luxury automobile.

Jordan Brand is set to launch the Melo M4 nationally on Saturday, December 1, 2007 with a suggested retail price of $120. Retailer information is available at www.Jumpman23.com.